How buyers check an agency before they get in touch
Most people now research a company long before they send a message, and they trust proof more than promises. A large study of business buyers, the TrustRadius B2B Buying Disconnect report published in July, shows how this works. It surveyed 1,862 people who buy software and technology services.
74% of these buyers use reviews to shape their decision, and 83% put three or fewer companies on their final shortlist. AI tools are part of the research now, with 63% of buyers using AI during their search. Yet 94% of them say they check what the AI tells them, often by looking at real reviews and real work. For the fourth year in a row, clear pricing was the thing buyers most wanted from companies.
So a portfolio has a real job. It should help you decide quickly and honestly. A common tip in small business forums is to judge an agency by work you can check yourself, not by nice screenshots. These are the questions we suggest asking any agency, including us.
- Can I open the live website, not only see a picture of it?
- Which parts did you build, and which parts did others do?
- Can I speak with a past client?
- What would a project like mine cost, in writing?
We are happy to answer all four. Our prices are public on each service page and on our care and growth plans, and our contact form goes straight to the people who would do the work.
