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What a stranger sees in the first five seconds

Clean design, every service listed, and still a page that loses calls. That was the verdict on a Google Ads landing page for a local electrician in Phoenix, which a marketer shared on Reddit for an honest review. The ads targeted people searching for an electrician near them, and the page looked tidy at first sight.

The feedback was short and sharp. The phone number used a European format, which made a Phoenix business look foreign. Two buttons had the same weight, so visitors did not know which one to press. There were no reviews or licences near the top. And there was no real offer, only a list of services. Each one of these small things costs paid clicks.

A landing page has one job. It takes a person who clicked your ad and turns them into a call, a booking or a lead. We write, design and build pages around that single job, then track every click so we can keep improving them.

Branding Image Portfolio

What every landing page we build includes

Copy, design, build and tracking come together in one package, starting from $499.

Why your landing page decides your cost per lead

Most advertisers try to lower their cost by changing bids and keywords. The landing page often makes a bigger difference, because it decides how many of your paid clicks become leads. WordStream studied 13,474 Google Ads search campaigns in the US for the 12 months to March, and its numbers show why.

The average click cost $5.42, and the average campaign turned 8.18% of clicks into leads, at $66.69 per lead. But the range was huge. Pet businesses converted 16.22% of clicks, while finance and insurance converted only 2.64%. Conversion rates also went up in 87% of industries, so the bar keeps rising.

Here is a simple example using those averages. Imagine you buy 1,000 clicks at $5.42 each, a budget of $5,420. The only thing that changes is how well your landing page converts.

Landing page conversion rate Leads from 1,000 clicks Cost per lead
4%, a weak page 40 $136
8.18%, the average page 82 $66
12%, a strong page 120 $45

Same ads, same budget, three times as many leads. That is why we treat the landing page and the ads as one project. If you want us to handle both, our Google and Meta ads service plans the campaigns and the pages together.

Frequently asked questions

How much does a landing page cost?

A landing page starts from $499. That includes the copy, design, build, tracking setup and one round of changes. Longer pages or pages with special features get a fixed quote first.

How long does it take?

Most landing pages go live within 5 to 7 working days after we receive your offer details and any photos or reviews you want to use.

Do you write the copy?

Yes. The words make the biggest difference to results, so copywriting is always included.

Can you build it on our current website?

Yes. We can build it on WordPress, Shopify and most other platforms, or as a fast standalone page on its own address.

How will I know if the page is working?

We set up tracking for calls, forms and bookings before launch. You will see how many leads the page brings and what each one costs, in plain numbers.

Guides from our blog

Plain-English guides that answer the questions clients ask us most about this service.

Launching a campaign or an offer?

Tell us what you are promoting and who it is for. We will plan the page and send a fixed price within one business day.