What a stranger sees in the first five seconds
Clean design, every service listed, and still a page that loses calls. That was the verdict on a Google Ads landing page for a local electrician in Phoenix, which a marketer shared on Reddit for an honest review. The ads targeted people searching for an electrician near them, and the page looked tidy at first sight.
The feedback was short and sharp. The phone number used a European format, which made a Phoenix business look foreign. Two buttons had the same weight, so visitors did not know which one to press. There were no reviews or licences near the top. And there was no real offer, only a list of services. Each one of these small things costs paid clicks.
A landing page has one job. It takes a person who clicked your ad and turns them into a call, a booking or a lead. We write, design and build pages around that single job, then track every click so we can keep improving them.