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Free Growth Audit

GA4 and Conversion Tracking Services

Google Analytics 4, lead tracking and clear reports, so you know which channels bring in customers and where to spend next.

Your reports should match your bank account

Broken tracking rarely announces itself. One store owner on Reddit learned this after a freelancer set up "advanced" tracking. For a few weeks everything looked fine. Then more than half of the new orders started showing as coming from an unknown source, and Google Ads stopped counting most of the sales it had brought in.

The damage stays quiet for a long time. Ad platforms learn from the wrong signals, good campaigns look weak, and money moves to the wrong places. Most business owners only notice months later, when sales and reports no longer tell the same story.

We set up Google Analytics 4 and conversion tracking so every call, form and sale is counted once and only once. Then we test it, write down what each number means and send you a short monthly report you can actually use.

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What we set up for you

Good tracking is invisible when it works. These are the pieces we put in place so you can trust every report.

  • GA4 setup and clean-up

    A clean Google Analytics 4 property with the right events, filters and goals, or a fix for the one you already have.

  • Lead and call tracking

    Form enquiries, click-to-call and booked calls counted as leads, so you see which pages and ads bring them.

  • Ad conversion tracking

    Google Ads and Meta set up to receive real results, so their bidding learns from sales and not from guesses.

    Explore ad management

  • Online store tracking

    Every product view, cart and purchase tracked for Shopify and WooCommerce, with revenue that matches your store.

    Explore online store builds

  • Consent and privacy

    A cookie banner and consent setup that follows the rules in your market and keeps as much useful data as the law allows.

  • Server-side tracking

    Tracking that runs on your own server, so fewer results are lost to blockers and browser limits.

    See growth plans

Why your numbers never quite match

If GA4, Google Ads, Meta and your store all show different totals, that is very common, and it does not always mean something is broken. Each tool counts in its own way. The trouble starts when nobody knows how big the gap should be, so a real problem hides inside the normal difference.

Privacy choices make the gap bigger. The Commanders Act Privacy Barometer, based on more than 2,300 consent setups, found that 47% of desktop visitors never answer the cookie banner at all. Among people who do answer, about 69% on desktop and 76% on mobile say yes. Without the right consent setup, a large part of your visitors simply never appear in your reports.

How tracking is built also matters. In a four-and-a-half-month test published by Stape, the agency seoplus+ recorded 24% more Google Ads conversions after moving its tracking to the server side. Those sales were happening all along. They just were not being counted.

This table shows what each tool usually counts and why their totals differ. We use it with clients to agree which number to trust for each decision.

Tool What it counts Why it can differ
Your store or CRM Every real order or lead This is the true total, so we treat it as the baseline
Google Analytics 4 Visits and actions from people who allow tracking Misses visitors who decline cookies or use blockers
Google Ads Sales after an ad click, within a set time Gives credit to ads that were clicked days before the sale
Meta ads Sales after an ad click or view Can count people who only saw an ad and bought later

Once the gaps are known and stable, you can make clear decisions. It is the base for everything else we do, from ad management and SEO to the websites we build.

How a tracking project works

  • Check what is there

    We test your current setup against real orders and enquiries and list what is missing, broken or counted twice.

  • Fix and test every event

    We rebuild what needs it, then place test orders and enquiries until every number matches.

  • Report what changed

    Each month you get a one-page report with leads, sales and the next three actions.

Frequently asked questions

We already have Google Analytics. Do we still need this?

Usually, yes. Most GA4 setups we check are missing lead events, counting some sales twice or mixing in internal visits. We fix what you already have before adding anything new.

Can you track phone calls and form leads?

Yes. We track form enquiries and click-to-call on every site, and full call tracking with unique numbers when you need to know which ad or page led to each call.

Is this tracking legal under privacy rules?

We set it up to respect the consent rules in your market, including GDPR in Europe and the UK. Visitors who say no are not tracked with cookies, and we explain what that means for your numbers.

How long does a tracking setup take?

A typical setup or clean-up takes one to two weeks, including testing. Online stores with many products or several ad platforms can take a little longer.

Guides from our blog

Plain-English guides that answer the questions clients ask us most about this service.

Find out what your data is not telling you

Get a free tracking check. We test your analytics and send you a list of what is missing or wrong.

Get a free tracking check